Haruharu Wonder ~
Haruharu Wonder Black Rice Skincare Duo: My Go-To K-beauty Serum and Eye Cream for Mature Skin.
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- Order the Haruharu Wonder Black Rice Serum at Dodoskin / 10% off with code - THERESEARCHINGBEAUTY
- Order the Haruharu Wonder Black Rice Bakuchiol Eye Cream at Dodoskin / 10% off with code - THERESEARCHINGBEAUTY
Introduction: The Rise of Haruharu Wonder and the Power of Black Rice Skincare.
In a beauty industry overflowing with constant launches and short-lived trends, Haruharu Wonder has managed to carve out something far more meaningful than momentary hype. The brand has built a reputation rooted in consistency, ingredient integrity, and long-term skin health, which is exactly why it continues to resonate with skincare lovers across the globe.
Haruharu Wonder is deeply grounded in Korean skincare philosophy — one that prioritizes barrier repair, antioxidant protection, and daily skin nourishment rather than aggressive treatments that promise instant results. This approach is especially relevant for those navigating multiple skin concerns at once, including aging, sensitivity, dehydration, acne-prone tendencies, and environmental stress.
Two standout products from the brand’s iconic Black Rice line embody this philosophy perfectly:
• Haruharu Wonder Black Rice Serum. (Original discontinued on Haruharu's website. Must order new version unless bought from Dodoskin.)
Both products are formulated with fermented Korean black rice and designed to support the skin gradually, gently, and effectively. As someone who is 38 years old with mature combination skin, slightly acne-prone, prone to large pores, dry under-eyes, allergy-related puffiness, and natural dark circles, my skincare routine needs to work intelligently — and these products consistently do exactly that.
The Brand Philosophy: What Truly Sets Haruharu Wonder Apart.
Haruharu Wonder translates to “day by day” in Korean, a name that perfectly reflects the brand’s long-term approach to skincare. Instead of chasing dramatic overnight transformations, Haruharu focuses on building healthier, stronger skin over time.
Core Principles Behind Haruharu Wonder:
• Skin-barrier protection over harsh exfoliation.
• Antioxidant-rich, fermented ingredients.
• High percentages of naturally derived components.
• Clean, cruelty-free, and vegan formulas.
• Minimal irritation with maximum compatibility.
These principles matter because compromised skin barriers often lead to increased sensitivity, breakouts, dehydration, and premature aging. By addressing the root causes rather than surface symptoms, Haruharu Wonder creates formulas that work with the skin instead of against it.
Most products contain 95–99% naturally derived ingredients, are EWG green-grade, and intentionally exclude unnecessary irritants. This makes the brand especially appealing for sensitive, acne-prone, and mature skin types that still want visible results.
A defining feature of Haruharu Wonder is its commitment to fermentation technology, a cornerstone of traditional Korean skincare that enhances ingredient absorption and efficacy without increasing irritation.
Why Fermented Black Rice Is the Star Ingredient.
Black rice, often referred to as “forbidden rice,” has long been valued for its exceptional nutrient density. In skincare, it plays a powerful role in protecting and strengthening aging skin.
Benefits of Fermented Black Rice in Skincare:
• Delivers potent antioxidants that fight oxidative stress.
• Supports collagen preservation and skin elasticity.
• Improves moisture retention and hydration balance.
• Strengthens the skin barrier.
• Helps protect against environmental damage.
Through fermentation, black rice becomes more bioavailable, allowing the skin to absorb its nutrients more efficiently. This is why Haruharu Wonder’s Black Rice products feel deeply nourishing yet lightweight, making them ideal for complex skin types that need hydration without congestion.
Haruharu Wonder Black Rice Serum - A Lightweight Anti-Aging Staple for Balanced, Resilient Skin.
( DISCONTINUED version in photos! )
What the Black Rice Serum Is Designed to Do.
The Haruharu Wonder Black Rice Serum is formulated to deliver hydration and antioxidant protection while remaining breathable and weightless on the skin.
Key Goals of the Serum:
• Restore hydration at deeper skin layers.
• Improve firmness and elasticity.
• Enhance natural radiance.
• Strengthen the skin barrier.
• Provide anti-aging support without irritation.
Rather than acting as a heavy occlusive layer, this serum focuses on long-term skin quality — making it suitable for daily use both morning and night.
Why This Serum Works So Well for My Skin Type.
My skin requires hydration to prevent fine lines and dullness, but anything too rich immediately leads to congestion. This serum strikes that balance beautifully.
What I Notice With Consistent Use:
• Hydration without clogged pores.
• Comfort without oiliness.
• Plumper skin without heaviness.
• More balanced oil production.
• Fewer dehydration-related texture issues.
Over time, my skin feels more stable, resilient, and less reactive — which is exactly what mature, acne-prone skin needs.
Texture & Absorption: Why It Layers So Well.
One of the most impressive features of this serum is its silky, fluid texture. It spreads effortlessly and absorbs almost instantly.
Texture Highlights:
• Lightweight, watery-silky consistency.
• Absorbs within seconds.
• No sticky residue.
• No greasy film.
Once absorbed, my skin feels hydrated but clean, making it an ideal base for moisturizer, sunscreen, and makeup. Foundation applies smoothly without pilling or slipping.
Hydration That Actually Lasts.
Despite how lightweight it feels, this serum delivers multi-layer hydration thanks to a carefully selected blend of humectants and skin-repairing ingredients.
With Continued Use, My Skin:
• Feels supple throughout the day.
• Experiences less tightness.
• Retains moisture more effectively.
• Looks visibly plumper and smoother.
This sustained hydration helps soften the appearance of fine lines and improves overall skin texture — especially important for mature skin.
Ingredient Breakdown: Why the Formula Is So Effective.
Key Ingredients & Their Roles:
• Fermented Black Rice Extract (12,000ppm): Antioxidant-rich, supports elasticity and anti-aging.
• Bamboo Shoot Bark Extract (6,000ppm): Soothes, hydrates, and supports firmness.
• Beta-Glucan: Strengthens the skin barrier and calms irritation.
• Aloe Vera Leaf Extract: Provides gentle hydration and soothing benefits.
• Hyaluronic Acid & Trehalose: Deep hydration without heaviness.
• Yeast Ferment: Supports skin renewal and smoother texture.
Formula Highlights:
• 99% naturally derived.
• Vegan & cruelty-free.
• EWG green-grade ingredients.
Haruharu Wonder Black Rice Bakuchiol Eye Cream - Gentle, Targeted Care for Dry, Puffy, Mature Under-Eyes.
Texture & Application Experience.
This eye cream features a lightweight, milky texture that feels instantly soothing upon application.
Application Benefits:
• Fast-absorbing.
• No residue.
• No irritation or stinging.
• Makeup-friendly.
A small amount spreads easily without tugging, which is essential for the delicate under-eye area.
What This Eye Cream Is Designed to Address.
Rather than focusing on a single concern, this eye cream supports overall under-eye health.
Under-Eye Concerns It Targets:
• Dryness and dehydration.
• Fine lines and wrinkles.
• Puffiness from allergies.
• Dullness and dark circles.
• Makeup creasing.
By improving hydration and skin texture, it creates a smoother, brighter under-eye appearance over time.
Ingredient Highlights & Their Benefits.
• Fermented Black Rice Extract: Brightens and provides antioxidant protection.
• Bakuchiol (5,000ppm): Smooths fine lines without irritation.
• Bamboo Shoot Bark Extract: Calms inflammation and reduces puffiness.
• Niacinamide: Improves brightness and texture.
• Adenosine: Supports wrinkle reduction and hydration.
• Natto Gum & Panax Ginseng Root Extract: Enhance moisture and soothe the skin.
Formula Notes:
• Fragrance-free.
• Dermatologist-tested.
• Suitable for sensitive skin.
My Long-Term Experience With the Eye Cream.
With consistent use, this eye cream has become essential in my routine.
Results I’ve Noticed:
• Under-eyes stay hydrated all day.
• Puffiness appears reduced, especially in the mornings.
• Dark circles look more even over time.
• Concealer applies smoothly with no creasing.
It doesn’t promise dramatic overnight results, but it delivers steady, visible improvement — which is exactly what mature under-eyes need.
How I Use the Serum and Eye Cream Together.
Morning & Night Routine:
• Cleanse.
• Tone.
• Moisturize.
• Sunscreen (AM).
Both products layer beautifully and never feel heavy, even when used together.
Who These Products Are Best For.
These products are ideal for:
• Mature skin.
• Combination skin.
• Acne-prone skin.
• Dehydrated or dull skin.
• Large pores.
• Sensitive or allergy-prone under-eyes.
Final Thoughts: Why Haruharu Wonder Has Earned a Permanent Place in My Routine.
Haruharu Wonder continues to stand out because it delivers consistent, reliable results without compromising skin comfort. The Black Rice Serum and Bakuchiol Eye Cream exemplify what thoughtful skincare should be — gentle, effective, and supportive over time.
For my skin, they offer:
• Hydration without heaviness.
• Anti-aging support without irritation.
• Brightening without harsh actives.
• Comfort without compromise.
If you’re looking for K-beauty products that truly live up to their reputation — and continue performing long after the hype fades — Haruharu Wonder’s Black Rice line is absolutely worth adding to your routine. I definitely recommend them!
~ Written by Rachael Tam.
~ Photos by Rachael Tam.
~ Brand - Haruharu Wonder.
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